Media Releases

Callum Hann, the popular runner-up from last years MasterChef series is to front a new State-wide program to get people eating healthy and consuming more locally grown fresh fruit and vegetables. 

 

The Adelaide Produce Market is developing a retail development program, called Burst of Freshness with local independent retailers to drive consumption of fresh produce.  

 

“We need to see more young people taking an interest in fruit and vegetables and the Burst of Freshness program, with Callum’s help, will hopefully convince more of his generation that cooking at home is easy, healthy and fun!” Adelaide Produce Market spokesperson Julian Carbone said. 

 

“The Burst of Freshness program will focus on running cooking commercials involving quick, easy and healthy recipes using locally grown, in-season fresh produce. The commercials will be fronted by Callum and assisted by actual greengrocers and fresh produce managers from across Adelaide,” Mr Carbone said. 

 

“Starting in July, Callum will be doing a different recipe each fortnight, with commercials airing across all stations. Each fortnight, the recipe that Callum cooks will be available for free in stores throughout South Australia,” Mr Carbone said.  

 

Other initiatives to drive consumption of local fruit and vegetables will include in-store cooking demonstrations by Callum and celebrity guest appearances from the Crunch Bunch characters and SAFM morning presenter Abby Coleman. 

 

Callum said “Getting more people eating healthy and cooking at home is a personal passion of mine. I was thrilled when the Adelaide Produce Market asked me to be the face of fruit and vegetables for South Australia.”